A closer look / Campaign Studio
From the creative brief to the first cut. All in one studio.
Give your idea a shape. Build the storyboard, watch a watermarked draft and carry the creative direction into production planning.
The idea, made visible
A great commercial starts with an idea everyone can see. Campaign Studio gives the brief, the pictures and the draft a shared home, with clear next steps as the work moves forward.
01 / DESCRIBE
Start with the story you want to tell.
Keep each commercial’s premise and length together. Shape the idea in the brief, then move straight into its storyboard without losing the context.
02 / REFINE
Find the frame that feels right.
See the sequence shot by shot. Give a frame new direction, compare its saved drawings and choose the one that tells the story best.
03 / PREVIEW
See the idea in motion.
Watch a watermarked draft commercial inside the studio. Review the pacing and creative direction before the shoot, with saved versions to return to.
04 / EDIT
Give one shot a new direction.
Choose a shot in a saved draft and describe the change. The editor reuses the rest of the cut and saves the result as a new version.
05 / TIMELINE
Make the rhythm work.
Review shot lengths, transitions and audio together in the timeline, with saved versions to compare as the creative direction develops.
06 / CONTINUE
Know what comes next.
The campaign keeps its place as creative work moves toward the talent budget and production. The studio shows the next step, what is ready and what still needs attention.
Bring your next idea
One place to shape the idea. A clearer path to making it.
Explore UPP with usThis is a local demonstration with fictional campaign data. Access depends on your organization, role and enabled features. Draft videos are for creative review; performer clearance and production approvals are separate steps.